Privacy policy

1. Who we are

BetterWear (“we”, “us”, “our”) operates betterwear.store. This policy explains what personal information we collect when you use our website or place an order, how we use it, and the choices you have. We are committed to handling your data responsibly and in line with Pakistani law.

2. Information we collect

When you shop with us or create an account, we may collect:

• Contact & delivery details — your name, phone number, email address, and shipping address.
• Order information — the products you buy, order history, and payment method (COD, JazzCash, EasyPaisa, or Card).
• Payment proof — for advance payments, the screenshot you upload as proof of transfer.
• Account information — if you register, your login email and verification status.
• Usage data — pages visited, device and browser information, collected through cookies and analytics.

We do not store your full card numbers or banking passwords. Online transfers are verified manually from the proof you provide.

3. How we use your information

• To process, confirm, pack, and deliver your orders.
• To contact you about your order by phone, WhatsApp, or email.
• To provide order tracking and customer support.
• To operate our referral and loyalty rewards.
• To send updates and offers if you have subscribed (you can opt out any time).
• To detect and prevent fraud, and to improve our website and service.

4. Sharing your information

We only share what is necessary to run the store. This includes our courier partners (such as Tranzo) to deliver your order, our payment and cloud service providers, and analytics tools. We never sell your personal information to third parties.

5. Cookies & analytics

We use cookies and similar technologies to keep you signed in, remember your cart and referral link, and understand how the site is used. We may use tools such as Google Analytics and the Meta (Facebook) Pixel to measure and improve our marketing. You can control cookies through your browser settings.

6. Data retention

We keep your order and account information for as long as needed to fulfil orders, provide support, and meet legal and accounting obligations. When it is no longer needed, we delete or anonymise it.

7. Your rights

You can ask us to access, correct, or delete the personal information we hold about you, and you can unsubscribe from marketing messages at any time. To make a request, contact us through the Contact page.

8. Security

We use reasonable technical and organisational measures to protect your information, including encrypted connections and access controls. No method of transmission over the internet is completely secure, but we work to keep your data safe.

9. Children's privacy

Our store is intended for customers aged 18 and over. We do not knowingly collect personal information from children.

10. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.